How Social Media Optimization Helps To Increase Brand Awareness
Social media is an excellent tool that when used correctly, it can increase your brand presence and awareness exponentially. You should always try your best to get more and more followers, and here are some reasons why
Higher Conversion Rate
Social media has a much higher conversion rate compared to any other type of marketing. Although email marketing can have click-through rates as high as 3.5% and social media marketing can give you about a measly 0.07%, it more than makes up for it. This is because social media marketing has a lot more presence on the internet compared to emails sent to specific subscribers. And this is an added bonus if your content goes viral. Which means that the more followers you have on social media, the more likely your customers are to buy from you.
Boosts Targeted Traffic
There is no doubt that if you can target your audience with marketing properly, you can get more sales. Social media creates the perfect platform to reach your target audience to follow you. Posting on social media is a lot like taking a selfie. You want your audience to notice you. Which is why a well-placed post on social media can attract quite a bit of attention and get people to follow you.
SEO is quite a complicated process; however, the basic requirement would be to produce genuine and high-quality content. As long as you have this, you can get more and more people to keep visiting your website. If your site keeps attracting customers continuously, it is sure to rank higher. However, you can boost this further with social media optimization. Put up a post on your social media accounts stating that you have put up more content for your audience to see. This can keep high traffic flowing to your website consistently.
Building Relationships with Your Customers
While your customers get to know you better on social media, the vice versa is applicable as well. You can get a glimpse of what your customers are like in real, what they like and not like to do, what kind of products they buy, and much more. This can build a relationship between you and your customers and encourages loyalty. 71% of the customers who have a good experience with the brand through social media are likely to recommend it to someone else. In 2015, Facebook also influenced the online and offline purchases of customers up to 52%.
If you are not trying to keep your customers engaged at all times, it is possible that customers don’t feel connected to your brand even after they have bought something. In fact, as much as 97% your customers can feel this way. With consistent and engaging content, you can keep your customers interested in your brand. And this can be easily achieved through consistent and timed posts on social media.
Along with getting to know your customers, you can also find other people who can benefit your brand. They could be complementing businesses, journalists, and digital influencers who can help you with your marketing campaign.
Along with all the benefits mentioned above, you can also help your customers out on social media. Say your customer has an issue, or they want to know where their order is. They can leave you a message on social media as this is quite a convenient way for them to reach out to you. You can get back to them on social media itself.
The faster you respond, the more the customer feels that you care about your customers and are eager to serve them. And this can help you out whether you are a small startup business or a large enterprise.
Social media optimization can be a handy trick for getting greater brand recognition and to get more and more people to like you. Remember that a well-planned post can get your brand a lot of views and acceptance, so make sure that even your social media posts go out with ample planning.